The Peru E-Commerce Market continues its upward momentum, reaching an estimated value of USD 15.3 billion in 2023, with forecasts projecting a robust 26.5% CAGR from 2024 to 2030. This surge is driven by expanding internet penetration, rising trust in digital transactions, and a growing appetite for online retail—especially in electronics, apparel, and digital services. As Peruvian consumers increasingly embrace digital platforms for convenience, variety, and accessibility, the market is transitioning into a mature, innovation-driven ecosystem.
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Major players shaping this landscape include Linio, Mercado Libre, Amazon, Alibaba Group, Platanitos, Ripley, Real Plaza, Rosatel, Falabella, Diners Club Peru, and others. Ongoing digital transformation across enterprises is also accelerating B2B e-commerce adoption, setting the stage for significant commercial expansion through 2030.
Internet Accessibility: The Market’s Strongest Catalyst
Expanding internet accessibility remains the primary force powering Peru’s e-commerce boom. Internet penetration surged from 58% in 2019 to 76% in 2021, according to the Peruvian Chamber of Electronic Commerce. This digital uplift has broadened the online consumer base and reshaped purchasing behavior, enabling a seamless shift toward online browsing, price comparison, and mobile shopping.
Improved digital infrastructure—faster connectivity, expanded coverage, and affordable mobile data—continues to attract new users and enhance platform engagement, deepening the market’s growth foundation.
Logistical Barriers Remain a Critical Challenge
Despite strong progress, logistics remain a significant obstacle. Peru’s complex geography—including the Andes and the Amazon—creates delivery inefficiencies and elevated transportation costs. Over 50% of e-commerce complaints filed with Indecopi in 2022 were tied to shipping delays or delivery issues.
These challenges affect consumer trust, particularly in remote regions, slowing penetration outside major urban centers. The market’s future growth will rely heavily on last-mile delivery innovations, improved distribution networks, and region-specific logistics strategies.
Mobile Commerce on a Sharp Upward Trajectory
Mobile commerce (M-commerce) is rapidly reshaping digital retail in Peru. With widespread smartphone adoption and expanding mobile internet access, consumers are increasingly using mobile devices for product discovery, comparison, and payment.
E-commerce companies are responding by enhancing mobile-responsive platforms and launching dedicated apps to strengthen user engagement. This focus on mobile optimization is expected to further accelerate digital purchasing behavior and reinforce M-commerce as the dominant growth driver over the next decade.
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Product Segments: Smartphones Lead the Charge
Among all product categories, consumer electronics—particularly smartphones—continue to dominate Peru’s online shopping preferences. Improved connectivity, competitive online discounts, and wider product assortments have significantly increased smartphone sales on digital platforms.
Other fast-growing categories include apparel & fashion, food & groceries, home décor, appliances, and health & beauty. As lifestyle shifts and digital payment adoption grow, these segments are expected to see sustained demand.
Market Outlook: 2024–2030
With digital confidence rising and companies investing in payment security, logistics, and mobile-first strategies, Peru’s e-commerce market is positioned for transformative growth. Businesses that focus on user experience, localized fulfillment models, and omnichannel integration will be best equipped to capture emerging opportunities.
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